Scattergories Blitz
Feature Design & Player Retention Initiative
I led the retention-focused updates for Scattergories Blitz in 2022. Magmic’s analytics saw a delcine in players over the years, and it was time to revitalize the experience to better compete in the modern mobile games market.
I conducted in-depth competitive analysis and reviewed our in-game analytics to identify drop-off points and feature gaps. I then designed features and elements focused on retention with analytics to help track these new additions.
The biggest and most impactful of these features I changed and added was a new progression-based mode—similar to a "story mode." While it didn’t include a narrative, it offered players a clear sense of advancement, starting with beginner-friendly levels and gradually increasing in difficulty. This mode gave the game much-needed structure and long-term goals, addressing a key gap in player motivation and significantly enhancing the engagement with the game.
Rummy Adaptation for an unfamiliar crowd
Mobile Game Adaptation for Skillz Platform
Passport Rummy Rush
Passport Rummy Rush is a Skillz platform adaptation of Magmic’s game Passport Rummy. I was put in charge to reimagine the game to fit their fast-paced, fair-play ecosystem while maintaining the charm and engagement of the original experience.
The transition involved reimagining the game from a traditional 4-player multiplayer format to a 1v1 asynchronous experience, where players race against the clock to achieve the highest score. This shift had to emphasize skill over luck, making sure both competing players where dealt the same deck. Games were condensed to 3–5 minutes as opposed to the 10-15min games, catering it better to the fast paced rounds Skillz likes to focus on.
Fight Card Rummy
Fight Card Rummy was built using Passport Rummy as a foundation, but required a full reimagining to feel like a fight, while still preserving the integrity of the original game structure — including key elements like hands, sets, and runs.
One of the primary focus was designing a UI and onboarding experience that made the game accessible to a non-rummy audience, particularly UFC fans unfamiliar with this traditional card game.
I led the creation of a clear, interactive tutorial and a visually intuitive interface to help new players quickly understand how to play.
With the help of a large sample of recorded playtesters, I iterated on the experience to ensure clarity and approachability, while carefully designing an adaptive UI providing assistance when needed while making sure it could not be abused for cheating.
